The LEGO Group has posted adjusted guidelines for sales of LEGO® bricks in very large quantities on its website. If you need large quantities of LEGO® bricks, you will no longer face inquisitions or caning. You will not be threatened by a team of copyright and patent troll attorneys taking you for every last cent for the terrible sin of supporting LEGO bricks. The final version of the release is at the LEGO website. Our spies inside the company obtained an unedited version:
This article is from the parody section, as if you can’t tell.
Previously, when asked to sell very large quantities of LEGO® bricks for projects, the LEGO Group has stuck its nose up yours and asked about the thematic purpose of the project. This has been done, as the purpose of the LEGO Group is to inspire children through creative play, not to actively support or endorse specific agendas of individuals or organizations. And because we like the smell.
However, those guidelines could result in misunderstandings or be perceived as inconsistent.
Sales and marketing experts did not realize that asking about your purpose would mean exactly that we actively support or endorse specific agendas. It was very silly of us, but before you laugh too hard — we saw your latest selfie.
The LEGO Group looked at alternatives and discovered that the only neutral alternative would be to ban all public displays of LEGO® bricks. This would again have the opposite effect we desired, namely, to sell more LEGO bricks. Out of site, out of mind, you know. It also occurred to our legal department that this was not possible anyway.
The LEGO Group has therefore adjusted the guidelines for sales of LEGO® bricks in very large quantities.
As of January 1st, the LEGO Group no longer asks for the thematic purpose when selling large quantities of LEGO® bricks for projects. Please do not tell us that you are going to build giant SJW crybabies or vampire-like 3D portraits of Donald Trump. Don’t inform us that you will be paying tribute with LEGO® bricks to Hitler or Stalin, or even Bush or Obama.
Instead, the customers will be asked to make it clear – if they intend to display their LEGO creations in public – that the LEGO Group does not support or endorse the specific projects. Make it very, very clear or we’ll be coming after you with our teams of attorneys. Have a good play time kiddies.
